Imagine you work in a very serious professional field that serves an elderly population. And your website is full of neon colors, has a striking patterned background and bright yellow text. 🫣 The use of color on your website is probably not a good fit for your clientele and could deter them from hiring you. (Plus the color is probably very hard on elderly eyes!)

Color is SUCH a powerful tool in web design. It plays a huge part in the feeling and experience one has when viewing your site. It is a major factor in your brand identity. The correct use of color can draw in your ideal clients and help grow your business!

Comment below, what colors show up in your website? Do they align with your target audience?’

PS - Here’s a helpful tool to check your website’s color accessibility!