Email marketing is a great way to build relationships with your audience, establish your brand identity, and grow your business. But if the appearance of your emails do not match your web design, it is in direct opposition to the brand identity you are trying to establish!

Brand identity is how your audience perceives your brand through the use of consistent iconography, colors, images, typography, language, and voice. A major key to brand identity is consistency. To create a brand identity you should first thoughtfully and strategically determine what your brand identity will be. Next, you must show up to your audience with consistent visuals and voice so they will be able to quickly recognize your brand. Once your brand identity is established you will be able to build a relationship with your audience, grow trust and grow your clientele!

So take a moment to consider if you are showing up consistently across all mediums of communication for your audience. Do the design of your emails match the design of your website? If not, what could you do to make them more cohesive? Consider this for your social media as well!

🌟Here’s a pro tip for you: Squarespace has email marketing built right in to your website account so you can easily create emails that automatically align with the design of your site!!