COLOR PSYCHOLOGY 101

Small Business TipsWebsite TipsCustom Web Design
Written By Ginger Sherman
 
Woman choosing color swatches on a cork board for a brand moodboard
 
 

Color sets the mood. It evokes emotion. It communicates feeling. Color is an extremely powerful tool in design. This is called color psychology. The psychology of color is based on the mental and emotional effect of colors on people.

The colors of your web design dictate to your viewers how you want them to feel when thinking about your brand.

Here are some examples of what colors can communicate:

⚪White - spaciousness, cleanliness, neutrality

⚫Black - authority, intelligence, strength

🔴Red - energy, intensity, warmth

🟡Yellow - happiness, notice, hunger

🟢Green - calmness, growth, nature

🔵Blue - serenity, focus , wisdom

🟣Purple - spirituality, prosperity, royalty

🟤Brown - organic, stability, comfort

🩷Pink - gentleness, love, youth

What are your brand colors and why did you choose them? Comment below!

 
Ginger Sherman https://www.gingershermanllc.com/
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